Revolutionizing Apple Juice Packaging: The Idun Red Heart

Unveiling Evan Chen's Award-Winning Design Inspired by Mythology

Evan Chen's Idun Red Heart is not your average apple juice packaging. Inspired by the goddess of youth, Idun, who rules the golden apple in mythology, Chen has created a design that is as captivating as it is innovative. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.

What sets the Idun Red Heart apart is its unique properties. The juice is made from red-fleshed apples, a rarity that gives the juice its distinctive color. The bottle label is cleverly designed with hollowed-out apples, revealing the red apple juice beneath and expressing the natural properties of the apples. Furthermore, three apples on the label are treated with a gold stamping process, symbolizing the three golden apples squeezed into the juice, rich in beneficial anthocyanins.

Realizing this design was no easy feat. The apples on the bottle label were hollowed out to reveal the juice beneath, a process that required meticulous craftsmanship. The size of the label, a mere 68mm*108mm, posed an additional challenge, necessitating fine drawing within a very small space. The gold stamping process for the three apples was also a time-consuming task during the proofing and product-making process.

Despite these challenges, Evan Chen and his team, including ZimingGuo, FanZhang, YifanTao, TianDong, SibuWang, ChengbinWang, and MinFang, successfully completed the project in Suzhou in November 2021. Their efforts have resulted in a design that maximizes the original color of the juice, allowing consumers to enjoy 100% NFC apple juice.

The Idun Red Heart is a testament to the power of design in transforming everyday objects into works of art. It is a reminder of the potential of design to tell stories, evoke emotions, and create a unique user experience. The design's success is evident in its recognition as a Silver A' Design Award winner, a prestigious accolade awarded to designs that demonstrate outstanding expertise and innovation.

In conclusion, Evan Chen's Idun Red Heart is more than just apple juice packaging. It is a celebration of mythology, nature, and the art of design. It is a testament to the power of innovation in transforming the mundane into the extraordinary. And it is a reminder of the potential of design to not just serve a functional purpose, but also to tell a story, evoke emotions, and create a unique user experience.